What is SEO?

Search Engine Optimization (SEO) is the process of optimizing your online content so that search engines prefer to display it as a top result for specific keyword searches.

Planning is often overlooked by school administrators due to their busy schedules. However, social media is a strategy that requires a well-thought-out plan due to its open nature, complex algorithms, and diverse audiences and purposes.

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Why Create a Social Media Plan?

A social media plan provides schools and districts with a comprehensive set of measurable objectives, strategies to achieve those objectives, and designated individuals to execute those strategies. It makes tracking success easier and provides schools and districts with a perspective to answer the pressing question: "Is our social media presence helping our marketing/enrollment/advancement efforts?"

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How Does SEO Help Your Business?

Due to the ever-increasing popularity of the web and online platforms, many businesses are allocating a significant portion of their budget to website optimization. Companies invest in SEO because if they don't, their competitors will surpass them. Explore how our SEO services can help your business fulfill its potential.

Before creating your social media plan, there are a few things you should do in advance:

• Research your competition: Understand who your competitors are, monitor the social media platforms they're on, and how they use them. This will give you an idea of what you should do as well. You can find some competitor intelligence in your Facebook insights, but the best approach is to review your main competitors' social accounts and take notes.
• Know your differentiators: List out what sets you apart from the competition, such as your programs, distinguished faculty, campus, etc. Some form of "differentiator" should be incorporated into your content on a weekly basis. Moreover, these unique aspects are typically what you should promote with ad dollars.
• Conduct a content inventory: Use content mapping to create a list of news stories, blogs, videos, testimonials, photos, etc. that you already have and can use consistently.
• Research the social media industry: Knowing the latest algorithm updates and best practices is crucial for devising your strategy. The social media industry is constantly changing, so remember that staying updated is something you should do regularly and adapt as needed.

Remember that a social media plan is not the same as a social media strategy, as a social media plan is executed within the guidelines of a strategy. The creation of a social media strategy should occur before the production of a social media plan.

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Our Analytical Approach

Our team of experts offers a wide range of services. We are involved in social media lead generation, social media marketing, social media campaigns, online advertising, email marketing, and data mining. We help organizations grow through digital marketing. We want all our clients to feel engaged with us, regardless of their business size or industry. We welcome the opportunity to learn what drives them and look forward to taking their business to the next level.

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Set Measurable Goals

Your social media objectives should be measurable and, in most cases, directly aligned with a key goal. For example, the following are examples of social media objectives that directly align with key goals:

Increase brand awareness by growing social media followers by 20% in six months.Generate 100 qualified leads through social media advertising campaigns within three months.

Improve customer engagement by increasing social media interactions by 50% in one year.Selecting one, two, or three social media objectives (depending on the number of departments involved in your strategy) is sufficient. If your school, district, or organization doesn't have key goals, you can create social media-specific goals. We have worked with The Gera School to strengthen our SEO strategies. Our team excels in implementing general SEO best practices. With the help of our SEO specialists, The Gera School has been able to take advantage of unique solutions for an international school project.

SEO Roadmap for Digital Marketing School

• In 90 days, we will improve website ranking.
• Increase traffic to your website.
• Increase the flow of qualified leads immediately.