Google SEO Trends 2021

Sharing quality content on the internet in front of your potential customers still stays at the top of the SEO technique. In the event that you begin sharing the quality substance every day, at that point it will be useful for improving outcomes in internet searcher rankings. The content is the king of SEO and it will do wonders in your work and always show you the positive result in search engine rankings.
Therefore, to achieve good results in a Digital Marketing strategy, it is essential to stay up-to-date on the SEO trends that arise with growing frequency.

Here are some best techniques:

1. Page Experience:

In the latest google news they are going to show an update in the 2021 which is page experience. In which they give boost to the rankings on those website which has good page or user experience, So you should make your website load fast and provide better user experience.

2. Schema – Structured Markup

A Schema structured mark-up query though is not a new thing to the world of SEO, It still holds a very good place in the SEO trends 2021. Schema helps the search engine to understand the context of the page and help in ranking them better for search queries related to them.
A scheme on the web page will also enable the generation of a rich snippet which increases your traffic considerably.

Listing here some of the types of Schema

  •    Organization
  •    Website
  •    Product
  •    Review
  •    Article
  •    Blog Posting
  •    FAQ
  •    Video

Nowadays featured snippets are getting more clicks on the google result page. Yes, currently SEO is not just about securing 1st place in google search, it has evolved further. Google, now to enhance the user experience has come up with this feature where a user can read a snippet of the content on the search page itself.

3. Google My Business – Local SEO

In a world after the pandemic, every local business is constantly updating itself from traditional to digital marketing. As the usage of digital marketing practices increased in local businesses, so has the importance of google my business listings and local SEO. In SEO trends 2021 the google local SEO playing a highly important role. So, don’t miss to optimize your Google local business.

4. Mobile Optimization:

One of the important metrics that google has continually given good significance is the mobile optimization of your web pages. It has become evident nowadays that most of the users visit the websites from their mobile devices. So, it continues to be one of the important SEO trends in 2021 as well. Gone are the days where you design a website for desktop and make it optimized for mobile devices. 2021 SEO trends remind you that you should design a web page for mobile and make it desktop friendly. Such is the importance of mobile optimization. Go ahead and make sure you have checked this box to not lose any valuable user.

5. Highly Relevant Content : Length, Useful & Quality:

As the saying goes content is always the king in SEO. Concentrate more on making the quality content which creates customer satisfaction which will obviously make google rank your site better. Yes, Google’s algorithm is looking for the most relevant content that matches the customer search query. Don’t do the keyword stuffing while creating the content, use keyword wherever needed.

6. Secure Websites – https:

An HTTPS protocol uses encrypted data for secure communication, unlike HTTP protocol. Usage of HTTPS will ensure a trust factor about your website to your audience.
When a new user notices the warning sign on the browser there is a higher chance that they will leave your website immediately which affects your bounce rate and that in turn affects your search ranking.

7. Videos Optimization

In the constantly changing world, the new trend is towards videos. A page with video content that is short and crispy just what the user wants, that will increase your engagement rate multifold which in turn improves the search ranks.

8. Voice Search Optimization

Can you believe that more than half of the online searches are made through voice? With the advent of all those virtual assistants, smartphones, voice search has become more popular than ever. A voice search command differs from our typical keyword searches.

9. On-Page SEO

TITLE: Take time to make your page title, keep it attractive that makes the user hit the link in google result. The targeted keyword of the page must be added to the title.
Description: Describe the content of your website sharp and crispy in the Meta description with a call to action format that makes the user make curiosity to click the site.
URL: Always use SEO friendly URL structure. The URL must contain the keywords and must be short and should not exceed 4 to 5 words. Use the categories in the URL structure if needed.
Header Tags: Optimize the content on the page perfectly for the headings with H1, H2, H3 tags wherever necessary. The header tags provide the structure to your page and make it easier for google robots to crawl.
Image ALT: Use images, info-graphics to make the user experience awesome. Whenever you are using an image don’t forget to add an alt tag for images with keywords.
NAP Optimization: NAP means Name, Address, and Phone Number. NAP plays a huge role in Local SEO. We need to optimize our website with NAP information in the header or footer of every page that will help the website to rank for local search.

10. OFF Page SEO

After Google’s EAT update, Google is looking for Expertise, Authoritativeness, Trustworthiness of websites. Having a good number of reference links from relevant websites denotes google about the trustworthiness and authority of our website. Start building your links today, do guest posts, write blogs, be active on social platforms, do content sharing, etc.